Dear all,
We are proud to share with you an important milestone for our Company: after 16 years since the foundation of Med Yacht Services, we have decided to rebrand as MYS.
Starting from today MYS will have a new logo and a new brand identity as well. It seems like a big change, but please rest assured that our core beliefs haven’t changed at all!
Exceeding customer expectations through the excellence and efficiency of our services has always been at the heart of our mission. Over the years, MYS has become synonymous with passion, quality, accuracy, reliability and market knowledge. Characteristics that are still echoed in our Company’s core values today. The only change is that we are just expanding our horizons.
That’s why we have decided to decline our essence in a new logo.
The stylized circular element of the sea represents the globality of our operations area and the globality of the services we offer. The stylized element of the yacht going outside the circle has a double meaning:
- Going beyond geographical boundaries, offering assistance no more limited to the Mediterranean area, but with an increasingly international focus.
- Going beyond our customer expectations providing a tailor made service through a dynamic and proactive approach.
We have chosen to keep our basic identifying colour, the red, but in a new shade linked to the marine element of the coral, symbol of rarity and preciousness.
The grey of our old logo has evolved as well into a more elegant silver to recall the world of yachts.
To sum up, our brand identity has now a fresh look but our essence and operation haven’t changed. MYS will continue to support you for the entire duration of your cruise ensuring you always to take advantage from a global service under the mission “Sailing above expectation“.
Should you need any further information do not hesitate to ask. We remain always at your disposal!
